Website Traffic

seven ways to choose a search engine marketing partner

We have often been told about clients' confusing experiences related to evaluating different SEO agencies' approaches, methodologies, and track records. In an attempt to help separate the wood from the trees Website Traffic suggest that seven procurement tests are undertaken:

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1. Pick an agency which really does specialise in search engine positioning - you will get better results and far more in-depth understanding as to the pitfalls associated with different approaches...
2. Insist on seeing proof of established positioning for competitive search terms, broken promises and guarantees will not replace time lost on bad results.
3. Ask what approximate 'cost-per-click' the agency would expect to deliver for the campaign, disregard all those who waffle-on or evade this key question - it may save you a lot of money and opportunity cost in the long run.
4. Request details on any software used to optimise pages or generate reports. Beware of agencies that dress-up reports generated by off-the-shelf software!
5. Contact three referees, preferably within your market sector.
6. Request a detailed proposal and sample contract.
7. Last but by no means least, if your campaign investment is going to be substantial, go and visit the agency at their premises - the web site may look great, the offering innovative, the office hi-tech, but what are their biscuits like?